Why choose CTV advertising? 95% AD completion rate. Target using the worlds leading geofencing capabilities. Have your AD created and ran at one convenient cost far below the average minimum spend. Location Audience: People who have recently visited a specific brand or category. Behavioral Audience: People who, based on real-world visitation behavior, are grouped into certain audience segments. Custom Audience: Customize audience segments based on self-selected parameters and demographic data. Track the impact of your CTV and OTT campaigns with digital and Traditional metrics: Impressions, Reach, and Frequency. Time on Screen. Video Start, Video Complete, Video Completion Rate. In-Store Visits. Device type breakdown and publisher reporting