What does the process look like?

  • We talk, and discuss whether or not we would be the right fit, for you.
  • If approved by all parties, we then begin to structure the advertising as an investment tool.
  • We go over all the specifics, creating highly detailed consumer profiles. Who is the ideal consumer? Who is already interested? What are their demographics? How do we convert new consumers? What type of media? For every dollar you spend, what is your goal return on that dollar? Etc. This will later be used to shape the over-all message and content of the ad campaign.
  • Defining your forecast and specific goals; it is time to determine the cost. The cost is dependent upon total projected sales from advertising. So, if you plan to dedicate 10% of your revenues and you expect to bring in $100,000 in sales that year, your total annual cost would be $10,000 or $833 per month plus deposit on first month. (campaigns run no less than 90 days)
  • After proper budgeting comes media creation and selection (approval by you). The consumer profile, your product or service, and cost are the three main elements that govern what vehicles and mediums are used. Your business objectives, desired geographic coverage, and availability of media choices are influencers as well.
  • After the campaign has been created, we then publish the campaign, monitor, and deliver data driven analytics about the campaign; giving you ease of mind on that dollar.

Leave a Comment

Your email address will not be published. Required fields are marked *